Why do you want social media? What are your objectives? These are the questions you need to ask yourself before you start using social media (or ask someone to manage it for you). You must understand fully why you need social media in the first place. If you have no clear objective or goal for social media, it becomes impossible to track your success or see if your campaign is delivering worthwhile results.
Wanting the phone to ring more is a perfectly acceptable outcome, this is providing that telephone tracking is in place and accessible to all people involved with your social media campaign.
Goals you set should be data-driven objectives. This can include tracking the traffic your website/ blog receives from social media.
Finally, here are some points to consider before you throw your business into the vast online world of social media:
- What does your social media team look like and what have they achieved for other businesses?
- How could your business convey itself online? What is your brand identity?
- Check out what your competitors are doing on social media first