The latest market report highlights that marketing budgets have been cut by the largest percentage since 9/11 in 2001. Online advertising again went against the flow of traditional media with another small increase throughout Q2 of 2008. Although this was the smallest increase in over 5 years it will provide some indication of the growing confidence of online and in particular search marketing.
The sector greatest hit by the cuts was direct marketing budgets, this section of the industry has seen massive cuts over the past 5 years as advertisers confidence grows in online communications which provides greater accountability with sophisticated reporting systems.
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