A famous quote by William Lever stated that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” If old Bill was around today he would be astonished by the measurability of Internet marketing.
With internet marketing you can measure each element of an integrated online campaign for individual performance and measure the performance of the whole campaign. Google Analytics has a plethora of measurement tools provided enough data for the keenest of statisticians.
For example place a banner advert on a relevant website, from Google analytics you can see how many visitors the advert was responsible for, great. However, using Google analytics you can see the value of these visitors, how long they spent on your site, which pages they viewed, how many pages and their progress along your sales process. You can do the same from an email campaign, search engine marketing campaign (paid and natural) before looking at the performance of the whole campaign.
Google analytics should be an integral element of any online activity, it is free to use and very simple to install. Click here to register for a Google Analytics account, if you have any questions you can contact us at [email protected].