A recent report published by the IAB and PricewaterhouseCoopers demonstrates the strength of the internet advertising market. As more people spend more time online advertisers are still enjoying the benefits of targeting their potential customers with innovative methods online.
Search marketing is still the giant of the online marketing sector accounting for almost 60% of the £1.7 billion spent in the UK in the first half of 2008. Online marketing now accounts for almost 19% of advertising spend within the UK this is an increase of over 20% from last year. To put this figure into perspective Radio is responsible for 3.3%, Outdoor media 6.1% and TV 21.7%.
TV channels are looking to exploit the growth within the online understanding that more of their viewers are switching to online media. This has been successfully implemented with BBC’s iPlayer and Channel 4’s 4oD.
Online marketing is now essential for organisations of all sizes and it’s not too late to take advantage. getextra provide a full service support service and will ensure that your online marketing strategy working in synergy with your offline marketing activity. We are able to provide advice on website design/development, search engine optimisation activity and also provide a range of cost per click packages.
If you would like to have a informal chat with one of our experts please send an email to [email protected].