Still at the TFMA expo at earls court London, and currently sat waiting to hear from Stephen Haines from Facebook.
So far from the sessions I’ve been to over the last couple of days we can see that digital marketing is about to move forward once again with a major leap.
Mobile and social with a little geographic thrown in for good measure will give digital marketers lots more tools over the next few years. I feel the challenge will be how we use them!
It’s great been able to track user behaviour and interests, it will also be great to target our products / services to them however, without a strategy and integrated marketing plan you can see many campaigns will fail.
Looking forward to creating a range of new services for Getextra over the next few months with a strong social and strategic focus