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New Online Marketing Regulation

As from the 1st March 2011 the ASA will oversee the content of online advertising including webpage content and advertising on 3rd party websites such as Google (AdWords), Facebook and Twitter. From the 1st March online marketing will need to follow the non-broadcast advertising rules set out in the CAP Code From the 1st Feb […]

Social Media Advertising

Market firm eMarketer has predicated that Twitter will generate around $150 million in advertising revenue in 2011 mainly from within the US. eMarketer also predicted this figure to reach $250 million next year through increased use of ‘promoted Tweets’ that were introduced in 2010. Despite this growth, the figure is dwarfed by fellow social networking […]

UK internet worth £100bn

Google have commissioned a research paper that says the internet is worth £100bn to the UK economy. The study also tells us that the internet accounts for 7.2% of the UK’s GDP. The famous Boston Consulting Group said if the internet was an economic sector it would be the UK’s 5th largest sector, this would […]

Interflora vs M&S Google AdWords Challenge

It should be interesting at the High Court in London today when the Worlds leading flower delivery company take on Marks and Spencer over their use of the keyword “interflora” within their Google AdWords Campaign. Google changed the rules on trademark advertising a couple of years ago and this case will be a great test […]

Google Instant Search, What does it mean for you?

Google Instant Search is the Search giants biggest change to it’s highly successful search product EVER. Google Caffeine was launched last year and saw some major changes to how Google measure the relevancy of a website for individual keywords, as website optimisers have adjusted to some of the changes incorporated within Google Caffeine the goal posts have been moved again with Google Instant […]

Google Instant, how will this effect AdWords?

Google has now launched Google Instant Search throughout the UK when you are signed into your Google Account, the system is being trialled using this method prior to a global roll-out. I’m writing these Blog posts to look at how this may effect your business and will be running a number of Seminars throughout East Yorkshire over the next […]

AdWords Certified Partner

At the start of June Getextra achieved the new Google AdWords Certified Partner status highlighting our commitment to maintaining a high level of knowledge and understanding within internet marketing and in particular search marketing. You can view our official Google AdWords Partner page here Getextra using Google’s Partner Search Tool it looks as though Getextra […]

Technology For Marketing & Advertising 2010

This past year has been a quick one, next week is the Technology For Marketing & Advertising show once again in Earls court. I have attended this show for the past 4 years and find it very interesting and learn a tremendous amount regarding internet marketing strategy, future trends to watch out for and the […]

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