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Uses of Twitter

As a social media platform twitter is a perfect vehicle for sharing, targeting, connecting and listening. It is one of the must have channels for both business to business AND business to consumer interactions all over the world. Such versatility means that many businesses are using twitter as a way of communicating with people globally […]

Social Dashboards

Track your Competition You not only need to know what’s going on with your own business, but you also need to know where you stand against your competition. Using dashboards you can pin and track other companies social media platforms as well as your own. Time Management It is important to be efficient, and having […]

Setting Social Media Goals

Why do you want social media? What are your objectives? These are the questions you need to ask yourself before you start using social media (or ask someone to manage it for you). You must understand fully why you need social media in the first place. If you have no clear objective or goal for […]

Google Ad Sizes.

As a general rule wider ad sizes tend to outperform their taller counterparts, this is due to their reader-friendly format. Readers absorb information in “thought units”, in several words at a time. The wider sizes allow them to read more text at just a glance without having to skip a line and return to the […]

The AIDA Principle – Helping you Write a Killer Web Copy!

In a world where, every day, we are bombarded with attention capturing headlines every message has to work extremely hard to get noticed. The acronym AIDA is a tool to help ensure that your copy, or any other writing you may produce, grabs the attention of your audience. The acronym stands for; Attention Interest Desire […]

Can social media pose a threat to your business?

Social media is an excellent platform to inform both existing and new customers what is happening within your business but you need to be aware of the risks you face using it and how to avoid and tackle problems you face. Things you need to be aware of: Confidential Information Thieves – If hackers are […]

Terrible social media advice you should ignore.

1) You need to be on every social media network. When you have limited time and resources to devote to your social media platforms you do not want to be focusing on every website out there. You will end up spreading yourself too thin and not achieve any of your social media goals long term. Instead […]

Web Design Hull – The New World of the Three S’s

Content you produce for your business on your website or social media (or both!) should have these three important qualities. They must be; Snackable Searchable Social Snackable If you’re posting straight to your social media make sure not to write essays, this is what blogs are for. Generally, the formula is to make a […]

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