Over 2 Billion People watch over 1 Billion hours of YouTube every day!
With such high numbers, this is just like cost per click TV advertising where you can target the right audience for your ads.
YouTube is the internets video library and the 2nd largest search engine in the UK.
Over 2 Billion people use YouTube every month for everything from funny cat videos to finding out how to fix a computer issue.
YouTube uses Googles CPE (Cost Per Engagement) model and only charges you once a visitor has engaged with your advert. This could be a click to a website, watching your full video or clicking an element of an expanded video advert.
Targeting YouTube’s huge audience is key to a successful Google Video campaign, looking at remarketing for previous visitors or segmenting the audience down to different demographics and interests to promote your product or services to new audiences.
Google Ads Review
Advertise on one of the UK’s largest TV channels and only pay when someone engages with you?
YouTube is the worlds 2nd most visited site in the world, shouldn’t your advert be on here?
YouTube ads, what do they look like?
Adverts are videos hosted on YouTube and promoted via Skippable, Non-Skippable or Bumper adverts in the main viewing area on YouTube. Display Adverts appear when viewing YouTube on a desktop, either to the right of the main viewing area or semi-transparent overlay at the bottom of the main video.
YouTube also sell Masthead Adverts that appear at the top of the YouTube home feed. Unlike other Google products, Masthead Ads are charged at a fixed cost per day and bought as a media block rather than a daily budget.
YouTube ads, how much do they cost?
YouTube Ads are a little different from the rest of Google’s advertising platform, and you will be charged differently depending on the type of format you choose for your advert. These include CPE (Cost Per Engagement), CPV (Cost Per View), CPM (Cost Per Thousand Impressions) and the standard CPC (Cost Per Click)
How will see my YouTube ad?
With a vast potential audience, targeting is key to a successful YouTube Video Ad campaign. Remarketing, Demographics and Interest groups are all standard Google Ads targeting tools along with more detail for topics, keywords, devices and individual YouTube Channels.
YouTube targeting should look at product placement building awareness of your product or brand on the right channels as well as keywords for people looking for solutions for their immediate problems.
What next?
Contact us to arrange a chat about how YouTube Video Ads could work for your business. Call the office on 01482 844 776 or complete our enquiry form to get the ball rolling.
Google Seach, display network, Google shopping and Youtube, getting the right mix for you.
Google Ads is much more than just search marketing
Search will always be core to Google Ads, targeting people when they are actively looking for you, your good or your services. Google shopping shares this space providing graphical results to products people are searching for online.
Google display Ads also allows you to reach your customers within its display network of over 4 million websites or via video advertising on Youtube.
We are certified by Google in all elements of Google Ads and can build the perfect solution combining the benefits from each aspect into a successful campaign.
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Search
Search Ads appear above Google search results when people look for you, your products or services. You only pay when people click your advert and sent directly to your website or call your business.
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Display Network
Over 4million website makeup Googles Display Network and using Google Display Ads, you can target all of them. The key to display is targeting; you can target an individual, user segment or theme.
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YouTube Advertising
Video Ads are a fantastic way to engage with your customers on YouTube and Googles Video partner websites. With a variety of different video formats and each will promote your video to an engaging audience.
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Google Shopping Ads
Shopping ads appear on Google when people search for the products you offer. Adverts include a picture, title and price of your product along with the name of your shop and any independent reviews you have.
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