Search ads, what do they look like?
Our first Adwords advert was small and hidden to the right of the screen. In 2019 things have moved forward, Google search ads now dominate the top of the search results and are much bigger headlines and descriptions.

Would you like more? Google extensions expand your advert even more with location extensions, call extensions, site links, promotion, call out text and lots of new additions including the recent lead form extension.

Search ads, how much do they cost?
Google Search Ads is an auction where you bid every time someone searches for your target keywords. Your bid is then multiplied by a quality score to calculate your position on the page. So the cost depends on competitor bids and the quality of your campaign.

Search ads, who sees the ads?
Keywords are the primary targeting method for Search Ads; understanding how particular keywords fit in the right part of your structure is the difference between a good and a great search campaign.

Search campaign can also use geographical, demographics and user behaviour to increase the targeting of your adverts, helping to ensure the right message is going to the right person at the right time.

What next?
Contact us to arrange a chat about how Google Search Ads could work for your business. Call the office on 01482 844 776 or complete our enquiry form to get the ball rolling.