Shopping ads, what do they look like?
You will see a row of relevant shopping adverts at the top of Google when you search for products that promoted within the Google Shopping platform. These adverts are very simple and display a product image, price and your company name.

Showcase shopping adverts display a range of your products at the same time so people can compare your range. The Showcase Ads use a CPE (Cost Per Engagement) model so charge when someone opens the advert for more than 10seconds or clicks a product.

Search ads, how much do they cost?
Google Shopping Ads are part of the Google Ads auction where you can set a maximum bid with a daily budget to keep control of your advertising costs. The shopping ads use Googles CPC model where you only pay if someone clicks your advert while the Showcase ads use the CPE model.

Who will see my Shopping ads?
Shopping adverts are shown at the top of Google when someone searches for a product also within the shopping tab and across Googles search and display network.

Once again remarking lists are popular with Google Shopping campaigns where you can increase your bids for previous visitors or target past visitors on Google’s display network with adverts for the products they have previously viewed.

What next?
Contact us to arrange a chat about how Google Search Ads could work for your business. Call the office on 01482 844 776 or complete our enquiry form to get the ball rolling.