Display ads, what do they look like?
These are graphical adverts designed to capture people’s attention and appear in 20 different sizes across Google’s display network of over 2 million websites and apps. Depending on the campaign’s objectives, adverts are automagically created, or we can upload a bespoke design.

One size does not generally fit all, understanding a little more about your audience will enable you to tailor your message. Has the visitor been on your website before, are they using a mobile device? or you can use other demographical information that Google knows about the individual.

Display ads, how much do they cost?
Google Display Ads are part of the Google Ads auction where you can set a maximum bid with a daily budget to keep control of your advertising costs. The cost per click tends to be much lower on the Display Network than the prices you see on the Search Network.

Who will see my display ads?
Remarking is the most popular targeting method we use for our Display campaigns. These use audience lists that are created within Google Analytics to target previous visitors with targeted adverts designed to encourage visitors to return to your website.

Alternatively, you can use other methods such as geographical, demographics and user behaviour recorded by Google. The “similar to audience” is very interesting, capturing visitors that have a similar footprint to the people in your audience lists.

What next?
Contact us for a free initial consultation, no hassle, no commitment just an opportunity to explore how our ideas could impact your business.

Call the office on 01482 844 776 or complete or simple enquiry form to get the ball rolling.