Social networking can be a very useful element within a successful internet marketing campaign however, you must understand and follow the community rules.
Unlike traditional media with social networking you are not paying for an endorsement from the host, the community is the host and you must play by the communities rules. Using the forums and communication models to pass out generic messages with no value to the community will be at best disregarded and at worst very damaging to your campaign and ultimately brand.
The best strategy for engaging with your customers within the social networking arena is to be open, honest and to add value to the conversation. There are a number of case studies being compiled for best and worst practice at the moment, we will provide you with some feedback on this via our blog.
If you would like to have a quick chat about how you can utilise social networking for your brand please give us a call on 07947 550 550 or contact us via our contact page.