Services

Local Listings
Local listings is relatively new however this is becoming increasingly popular as search engines like Google attempt to make results displayed on the first page more relevant. This type of listing only appears when a user searches for a key word including a city or geographic area e.g. “Hotels in Leeds”. Local listings are part of the organic network and therefore essentially free, Getextra can provide a service that will provide you with a high rank here and in Organic Listings.

More information regarding Local Listings coming soon.

Organic Listings
Also known as “natural” listings or “free” listings, this is ultimate place to have a strong presence on search engines such as Google. With a first page placement within the natural, organic listings, you can theoretically receive millions of clicks over time and not have to pay a penny in “cost per click” fees.

More information regarding Organic Listings coming soon.

Sponsored Listings
Sponsored listings are the results that are displayed at the top and right hand side of the natural search listings. Sponsored Listings that appear at the top of natural search results generate the most amount of clicks however, these can only be obtained by ranking within the top 3 adverts AND having a suitable quality score.

More information regarding Sponsored Listings coming soon.

Link Building
Inbound link building is a crucial element to improving rankings within the natural (non-sponsored) listings on major search engines.

Google states in their webmaster help section: “How can I improve my site’s ranking? Sites’ positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results…In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Getextra will develop a transparent linking strategy for you providing monthly reports on work undertaken to increase the number of high-quality sites that link to your pages. We only use ethical link building techniques that will avoid being penalised by search engines.

More information regarding Link Building coming soon.

Social Networking/Social Media Marketing
Social Networking has developed to become a major part of online activity in a very short period of time. Back in the early 90’s Ebay took 3 years to generate 100 Million users, YouTube completed this feat in just 9 months.

The challenge of Social Networking is to connect you with your customers effectively, in an environment where they are comfortable. This is a difficult arena to target as there is a fine balance between effective social network marketing and spam, if your target audience perceive your presence as an intrusion or spam this could have a damaging effect on your campaign and brand.

Some of the most popular social networking sites include: Digg, You Tube, Myspace, Facebook, Del.icio.us, LinkedIn, Reddit, StumbleUpon, and Wikipedia. Has your business effectively targeted these networks yet?