You can view our official Google AdWords Partner page here Getextra using Google’s Partner Search Tool it looks as though Getextra is currently the only East Yorkshire Agency to obtain the official AdWords Certified Partner status.

To celebrate our new AdWords Certified Partner status we would like to offer AdWords customers a free Google AdWords health check on their current campaigns and also offer new Getextra customers Free initial setup fees for a limited period, call 07947 550 550 for more details.

The social networking session gave a lot of good quality examples of how services like Twitter can be used effectively to drive sales, provide advice and also deliver customer service support. An important message from the session was strategy and following objectives not just spamming sales messages or having a presence because it is expected.

The Google sessions I have attended have all been very interesting and it is great to see a human face connected with the internet giant. A few tips that I will be incorporating quickly, a few snipets of knowledge about systems and rumours along with a demo of some great new tools.

The CIM sessions were also very good the course leaders were talented, experienced and incredibly knowledgeable. I’m going to take a look at their new digital diploma as another tangible indication of expertise.

Over the next few weeks I’m hoping to go through each element of the event and sessions in more detail.

This year looks no different with a great line up of keynote speakers over the two day show and lots of practical workshops, I always leave the event buzzing with new ideas and looking forward to my trip next week.

Some of the key session I have already highlighted include:

Dr. Dave Chaffey’s Keynote session on Optimising you Digital Marketing Mix
I have listened to Dave a few time and he talks perfect sense, he looks to combine traditional marketing theory to the digital arena, integrating your marketing tools both on and offline to increase the noise and effectiveness of the campaigns. I feel this session will address cuts to marketing budgets looking at how to use limited resources more effectively by joining the dots.

Ashley Friedlein’s Keynote session called the Future of Online Marketing is… Offline Marketing!
Again Ashley will be talking about his views on “Joined-up Marketing” showing how traditional methods and techniques can support and develop online marketing strategies and techniques. I’ve not seen Ashley before and looking forward to listening to his opinions, as a chartered marketeer i’m very interested in his statement “if you’re a traditional marketer, you really need to get digital. If you’re a digital marketer, you need to understand offline channels. But to be a really great marketer of the future you must join the two!”

Google Ads Factory
Google have had a large presence at these events and it’s great to have the opportunity to chat with members of the Search, Analytics and AdWords team, they are a very friendly bunch and have some great ideas. A couple of years ago they introduced the Google University showing people how to use the Google AdWords and Google Analytics products from a beginners, intermediate users vantage point. This year they are offering a schedule of sessions called the Google Ad’s factory there are 9 sessions over the two day event and will be covering themes such as: Smarter Search Management, Next generation of AdWords Bidding, Content network, Behind the scenes look at technology and a hot topic of local/mobile ads. The mobile element of search is also an important element of a keynote speech from Sarah Speake, Director, Technology and Mobile Sales, Google UK

There are loads more seminars and sessions I have booked to see including online marketing classes from CIM courses leaders, various search, AdWords and Email workshops and an opportunity to network with other marketeers within the industry talking about their opinions of how search is evolving and the potential for clients, agencies and individuals to harness this potential.

I will be online throughout the two days and hopefully find a little time to update you on what is happening via the blog and twitter.

Unite replied saying it would not tolerate “intimidation of staff” and they will “vigorously defend its members”. This story just reminds us of the impact of social networking and also the importance of getting it right.

Due to be launched this autumn gamers will collaborate to solve puzzles in a 2d environment set in the future.

Buterfield has said the game will be free to play with revenue generated from selling premium accounts and virtual items.

This news comes on the same day a UK national gamers survey report we spent 280 million playing casual online games over 2009.

getextra are pleased to launch another new website for POS Yorkshire, Michael Cason from POS Yorkshire approached getextra.co.uk to create a website for his new company after attending “Making the most of your Website” seminar in 2008.

This site uses a carousel to showcase POS Yorkshire latest projects, the simple carousel pulls an image from a page for each of Michael’s projects this ensures that the site will be easy to update and will always have a fresh homepage.

SiteRay Results

Accessibility Score: 9.2/10
Content Score: 8.8/10 – Will improve as the site builds in content
Quality Score: 9.1/10
Search Score: 5.4/10 – The Domain is only 3 weeks old

Site Score: 7.8/10 – Will improve in 6 – 12 months

I love my gadgets and a key objectives of www.getextra.co.uk was to ensure that 90% of the site can be updated and generated via my mobile phone, this was achieved and should help me to generate relevant and valuable content.

We are still offering our free no obligation independent website review via Silktides SiteRay product, request your Free Website Review today!

Blogs are a great element of successful search engine optimisation campaigns providing regular news and comments

The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however they currently hold positions 3 and 5 for YouTube and Google respectively.

getextra are please with the Eatyourwaybacktohealth.co.uk website, Karina approached getextra to create a website for her new company after attending “get into Bed with Google” seminar in 2009.

Karina request a very easy to maintain website due to her small amount of IT experience, getextra provided this simple and easy to follow content managed website which we feel Karina is doing a sterling job with maintaining and updating.

SiteRay Results

Accessibility Score: 9.0/10
Content Score: 8.0/10
Quality Score: 7.1/10
Search Score: 7.4/10

Site Score: 7.7/10