Uses of Twitter

As a social media platform twitter is a perfect vehicle for sharing, targeting, connecting and listening. It is one of the must have channels for both business to business AND business to consumer interactions all over the world. Such versatility means that many businesses are using twitter as a way of communicating with people globally…

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Social Dashboards

Track your Competition You not only need to know what’s going on with your own business, but you also need to know where you stand against your competition. Using dashboards you can pin and track other companies social media platfroms as well as your own. Time Management It is important to be efficient, and having…

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Setting Social Media Goals

Why do you want social media? What are your objectives? These are the questions you need to ask yourself before you start using social media (or ask someone to manage it for you). You must understand fully why you need social media in the first place. If you have no clear objective or goal for…

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The AIDA Principle – Helping you Write a Killer Web Copy!

In a world where, every day, we are bombarded with attention capturing headlines every message has to work extremely hard to get noticed. The acronym AIDA is a tool to help ensure that your copy, or any other writing you may produce, grabs the attention of your audience. The acronym stands for; Attention Interest Desire…

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Terrible social media advice you should ignore.

1) You need to be on every social media network.  When you have limited time and resources to devote to your social media platforms you do not want to be focusing on every website out there. You will end up spreading yourself too thin and not achieve any of your social media goals long term. Instead…

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TIPS TO HELP YOU MASTER TWITTER

There are more than 140 million active users (and this number is growing), Twitter remains one of the go-to social media platforms for individuals and brands not only to share content, but also to connect and converse with friends, industry peers and prospective clients. The platform uses its own language that is made up of hashtags, RTs…

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5 QUESTIONS YOU NEED TO ASK WHEN WRITING A KILLER WEB COPY

The key to writing a web copy that captures your target audience is by asking yourself 5 simple questions; What is the problem? Sales, either online or offline, are based on solving problems. First identify your target audience, you will not be able to proceed until you have a firm understanding on who your product…

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SEO for Beginners in 2015 – What You Should Know

SEO for Beginners. Search Engine Optimization is a motor that powers your marketing efforts. There is no way to master every SEO skill and technique overnight. This is a continuous learning process that requires creativity and versatility simply because the search engine is always evolving. An SEO professional must be prepared for changes and adapt…

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