Google officially the UK’s Superbrand

The latest Superbrand report positions Google as the UK’s top consumer brand for the first time overtaking Microsoft and Mercedes Benz for the title. The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however…

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Q2 Online Advertising Report

The latest market report highlights that marketing budgets have been cut by the largest percentage since 9/11 in 2001. Online advertising again went against the flow of traditional media with another small increase throughout Q2 of 2008. Although this was the smallest increase in over 5 years it will provide some indication of the growing…

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