Interesting interview with Matt Cutts, Head of Google’s Web Spam Team

This interview was recorded last week to highlight the changes they have made to the Google Algorithm regarding content farms and “lower quality or shallow content sites” quite a short interview but nice to hear a human voice within Google. Below is a transcript of the chat BOB GARFIELD: The Google engineer David Segal referred…

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Google Facebook and everything in between

Still at the TFMA expo at earls court London, and currently sat waiting to hear from Stephen Haines from Facebook. So far from the sessions I’ve been to over the last couple of days we can see that digital marketing is about to move forward once again with a major leap. Mobile and social with…

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New Online Marketing Regulation

As from the 1st March 2011 the ASA will oversee the content of online advertising including webpage content and advertising on 3rd party websites such as Google (AdWords), Facebook and Twitter. From the 1st March online marketing will need to follow the non-broadcast advertising rules set out in the CAP Code From the 1st Feb…

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UK internet worth £100bn

Google have commissioned a research paper that says the internet is worth £100bn to the UK economy. The study also tells us that the internet accounts for 7.2% of the UK’s GDP. The famous Boston Consulting Group said if the internet was an economic sector it would be the UK’s 5th largest sector, this would…

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Interflora vs M&S Google AdWords Challenge

It should be interesting at the High Court in London today when the Worlds leading flower delivery company take on Marks and Spencer over their use of the keyword “interflora” within their Google AdWords Campaign. Google changed the rules on trademark advertising a couple of years ago and this case will be a great test…

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Google Instant, how will this effect AdWords?

Google has now launched Google Instant Search throughout the UK when you are signed into your Google Account, the system is being trialled using this method prior to a global roll-out. I’m writing these Blog posts to look at how this may effect your business and will be running a number of Seminars throughout East Yorkshire over the next…

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AdWords Certified Partner

At the start of June Getextra achieved the new Google AdWords Certified Partner status highlighting our commitment to maintaining a high level of knowledge and understanding within internet marketing and in particular search marketing. You can view our official Google AdWords Partner page here Getextra using Google’s Partner Search Tool it looks as though Getextra…

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Technology For Marketing & Advertising 2010

This past year has been a quick one, next week is the Technology For Marketing & Advertising show once again in Earls court. I have attended this show for the past 4 years and find it very interesting and learn a tremendous amount regarding internet marketing strategy, future trends to watch out for and the…

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Social networking witch-hunt

British Airways have suspended 15 members of cabin crew after they made “inppropriate postings” made on their unions Facebook page. Unite replied saying it would not tolerate “intimidation of staff” and they will “vigorously defend its members”. This story just reminds us of the impact of social networking and also the importance of getting it…

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