Google Ad Sizes.

As a general rule wider ad sizes tend to outperform their taller counterparts, this is due to their reader-friendly format. Readers absorb information in “thought units”, in several words at a time. The wider sizes allow them to read more text at just a glance without having to skip a line and return to the…

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The AIDA Principle – Helping you Write a Killer Web Copy!

In a world where, every day, we are bombarded with attention capturing headlines every message has to work extremely hard to get noticed. The acronym AIDA is a tool to help ensure that your copy, or any other writing you may produce, grabs the attention of your audience. The acronym stands for; Attention Interest Desire…

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Web Design Hull – The New World of the Three S’s

Content you produce for your business on your website or social media (or both!) should have these three important qualities. They must be; Snackable Searchable Social Snackable If you’re posting straight to your social media make sure not to write essays, this is what blogs are for. Generally, the formula is to make a blog…

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5 QUESTIONS YOU NEED TO ASK WHEN WRITING A KILLER WEB COPY

The key to writing a web copy that captures your target audience is by asking yourself 5 simple questions; What is the problem? Sales, either online or offline, are based on solving problems. First identify your target audience, you will not be able to proceed until you have a firm understanding on who your product…

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Google Panda update, Here are the 23 Questions

Have you been effected by the Google Panda update? I have placed a copy of Panda’s 23 questions here, if you are concerned about your SEO techniques I would suggest a quick look through these questions and review your strategy Would you trust the information presented in this article? Is this article written by an…

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The internet is almost full!

Is it estimated that by November 2011 the internet will be full as we exhaust the number of IPv4 addresses on the internet. An IPv4 address consists of four numbers between 0-255 which equates to 4.3 unique combinations just under 5% of these are still available. The start of IPv6, IPv6 uses a new system…

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Should my site start with www.

Should my site start with www. and if it doesn’t will it make a difference? When you set up your domain you need to make sure that the www. and the non www. version of your site points to the same location, you can do this via a 301 redirect which is normally done automatically…

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Online marketing, new yellow pages

We have just had a copy of the latest edition of the Yellow Pages delivered and it has a great line under the logo “New look, New content, New handy size”. The yellow pages used to be the cornerstone of many local advertising budget, to be honest it was one of the most effective methods…

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