Google Instant Search, What does it mean for you?

Google Instant Search is the Search giants biggest change to it’s highly successful search product EVER. Google Caffeine was launched last year and saw some major changes to how Google measure the relevancy of a website for individual keywords, as website optimisers have adjusted to some of the changes incorporated within Google Caffeine the goal posts have been moved again with Google Instant…

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Google Instant, how will this effect AdWords?

Google has now launched Google Instant Search throughout the UK when you are signed into your Google Account, the system is being trialled using this method prior to a global roll-out. I’m writing these Blog posts to look at how this may effect your business and will be running a number of Seminars throughout East Yorkshire over the next…

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AdWords Certified Partner

At the start of June Getextra achieved the new Google AdWords Certified Partner status highlighting our commitment to maintaining a high level of knowledge and understanding within internet marketing and in particular search marketing. You can view our official Google AdWords Partner page here Getextra using Google’s Partner Search Tool it looks as though Getextra…

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Technology For Marketing & Advertising 2010

This past year has been a quick one, next week is the Technology For Marketing & Advertising show once again in Earls court. I have attended this show for the past 4 years and find it very interesting and learn a tremendous amount regarding internet marketing strategy, future trends to watch out for and the…

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Social networking witch-hunt

British Airways have suspended 15 members of cabin crew after they made “inppropriate postings” made on their unions Facebook page. Unite replied saying it would not tolerate “intimidation of staff” and they will “vigorously defend its members”. This story just reminds us of the impact of social networking and also the importance of getting it…

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Google officially the UK’s Superbrand

The latest Superbrand report positions Google as the UK’s top consumer brand for the first time overtaking Microsoft and Mercedes Benz for the title. The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however…

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Internet marketing avoids the credit crunch

A recent report published by the IAB and PricewaterhouseCoopers demonstrates the strength of the internet advertising market. As more people spend more time online advertisers are still enjoying the benefits of targeting their potential customers with innovative methods online. Search marketing is still the giant of the online marketing sector accounting for almost 60% of…

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Social Network Marketing

Marketing Week have an interesting article “Social networking sites search for right revenue model” regarding the internet’s largest social networking website struggling to monetise their popularity. Web 2.0 sites such as Facebook, YouTube and Bebo are growing in popularity a recent study by Hitwise highlighted the fact that more people are now searching for social…

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Q2 Online Advertising Report

The latest market report highlights that marketing budgets have been cut by the largest percentage since 9/11 in 2001. Online advertising again went against the flow of traditional media with another small increase throughout Q2 of 2008. Although this was the smallest increase in over 5 years it will provide some indication of the growing…

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