Google Ad Sizes.

As a general rule wider ad sizes tend to outperform their taller counterparts, this is due to their reader-friendly format. Readers absorb information in “thought units”, in several words at a time. The wider sizes allow them to read more text at just a glance without having to skip a line and return to the…

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Google Panda update, Here are the 23 Questions

Have you been effected by the Google Panda update? I have placed a copy of Panda’s 23 questions here, if you are concerned about your SEO techniques I would suggest a quick look through these questions and review your strategy Would you trust the information presented in this article? Is this article written by an…

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Google +1? Do you like it?

We have already suggested that personal recommendations will provide the next generation of online marketing tools. Facebook made a start with this using their “like” button to allow members to inform friends of their positive opinions of websites and other Facebook accounts. The Google +1 button has taken this idea forward allowing people who are logged into…

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Google v Facebook

In the latest chapter of the Google v Facebook battle Facebook has admitted hiring a ‘dirty tricks’ PR firm to smear Google and promote fears that it compromised users’ privacy. It was inevitable these two giants were going to clash as both rely heavily on advertising revenue. Google is the Worlds largest advertising company and…

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Interesting interview with Matt Cutts, Head of Google’s Web Spam Team

This interview was recorded last week to highlight the changes they have made to the Google Algorithm regarding content farms and “lower quality or shallow content sites” quite a short interview but nice to hear a human voice within Google. Below is a transcript of the chat BOB GARFIELD: The Google engineer David Segal referred…

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Google Facebook and everything in between

Still at the TFMA expo at earls court London, and currently sat waiting to hear from Stephen Haines from Facebook. So far from the sessions I’ve been to over the last couple of days we can see that digital marketing is about to move forward once again with a major leap. Mobile and social with…

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UK internet worth £100bn

Google have commissioned a research paper that says the internet is worth £100bn to the UK economy. The study also tells us that the internet accounts for 7.2% of the UK’s GDP. The famous Boston Consulting Group said if the internet was an economic sector it would be the UK’s 5th largest sector, this would…

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Interflora vs M&S Google AdWords Challenge

It should be interesting at the High Court in London today when the Worlds leading flower delivery company take on Marks and Spencer over their use of the keyword “interflora” within their Google AdWords Campaign. Google changed the rules on trademark advertising a couple of years ago and this case will be a great test…

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