Internet Marketing Specialists Getextra

This past year has been a quick one, next week is the Technology For Marketing & Advertising show once again in Earls court. I have attended this show for the past 4 years and find it very interesting and learn a tremendous amount regarding internet marketing strategy, future trends to watch out for and the opportunity to talk directly with organisations such as Google, YouTube and Facebook.

This year looks no different with a great line up of keynote speakers over the two day show and lots of practical workshops, I always leave the event buzzing with new ideas and looking forward to my trip next week.

Some of the key session I have already highlighted include:

Dr. Dave Chaffey’s Keynote session on Optimising you Digital Marketing Mix
I have listened to Dave a few time and he talks perfect sense, he looks to combine traditional marketing theory to the digital arena, integrating your marketing tools both on and offline to increase the noise and effectiveness of the campaigns. I feel this session will address cuts to marketing budgets looking at how to use limited resources more effectively by joining the dots.

Ashley Friedlein’s Keynote session called the Future of Online Marketing is… Offline Marketing!
Again Ashley will be talking about his views on “Joined-up Marketing” showing how traditional methods and techniques can support and develop online marketing strategies and techniques. I’ve not seen Ashley before and looking forward to listening to his opinions, as a chartered marketeer i’m very interested in his statement “if you’re a traditional marketer, you really need to get digital. If you’re a digital marketer, you need to understand offline channels. But to be a really great marketer of the future you must join the two!”

Google Ads Factory
Google have had a large presence at these events and it’s great to have the opportunity to chat with members of the Search, Analytics and AdWords team, they are a very friendly bunch and have some great ideas. A couple of years ago they introduced the Google University showing people how to use the Google AdWords and Google Analytics products from a beginners, intermediate users vantage point. This year they are offering a schedule of sessions called the Google Ad’s factory there are 9 sessions over the two day event and will be covering themes such as: Smarter Search Management, Next generation of AdWords Bidding, Content network, Behind the scenes look at technology and a hot topic of local/mobile ads. The mobile element of search is also an important element of a keynote speech from Sarah Speake, Director, Technology and Mobile Sales, Google UK

There are loads more seminars and sessions I have booked to see including online marketing classes from CIM courses leaders, various search, AdWords and Email workshops and an opportunity to network with other marketeers within the industry talking about their opinions of how search is evolving and the potential for clients, agencies and individuals to harness this potential.

I will be online throughout the two days and hopefully find a little time to update you on what is happening via the blog and twitter.

British Airways have suspended 15 members of cabin crew after they made “inppropriate postings” made on their unions Facebook page.

Unite replied saying it would not tolerate “intimidation of staff” and they will “vigorously defend its members”. This story just reminds us of the impact of social networking and also the importance of getting it right.

Stewart Butterfield one of Flickr’s co-founders have unveiled a new multiplayer online game called Glitch.

Due to be launched this autumn gamers will collaborate to solve puzzles in a 2d environment set in the future.

Buterfield has said the game will be free to play with revenue generated from selling premium accounts and virtual items.

This news comes on the same day a UK national gamers survey report we spent 280 million playing casual online games over 2009.

getextra are pleased to launch another new website for POS Yorkshire, Michael Cason from POS Yorkshire approached getextra.co.uk to create a website for his new company after attending “Making the most of your Website” seminar in 2008.

This site uses a carousel to showcase POS Yorkshire latest projects, the simple carousel pulls an image from a page for each of Michael’s projects this ensures that the site will be easy to update and will always have a fresh homepage.

SiteRay Results

Accessibility Score: 9.2/10
Content Score: 8.8/10 – Will improve as the site builds in content
Quality Score: 9.1/10
Search Score: 5.4/10 – The Domain is only 3 weeks old

Site Score: 7.8/10 – Will improve in 6 – 12 months

After over a year in development, numerous designs and back to the drawing board moments www.getextra.co.uk has got a new look and feel. The new site has a number of new additions such as a twitter feed which we will endeavour to keep you up to date with our latest projects and thoughts.

I love my gadgets and a key objectives of www.getextra.co.uk was to ensure that 90% of the site can be updated and generated via my mobile phone, this was achieved and should help me to generate relevant and valuable content.

We are still offering our free no obligation independent website review via Silktides SiteRay product, request your Free Website Review today!

getextra are putting the finishing touches to their Free Blog offer, please check back soon for full details.

Blogs are a great element of successful search engine optimisation campaigns providing regular news and comments

The latest Superbrand report positions Google as the UK’s top consumer brand for the first time overtaking Microsoft and Mercedes Benz for the title.

The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however they currently hold positions 3 and 5 for YouTube and Google respectively.

getextra are please with the Eatyourwaybacktohealth.co.uk website, Karina approached getextra to create a website for her new company after attending “get into Bed with Google” seminar in 2009.

Karina request a very easy to maintain website due to her small amount of IT experience, getextra provided this simple and easy to follow content managed website which we feel Karina is doing a sterling job with maintaining and updating.

SiteRay Results

Accessibility Score: 9.0/10
Content Score: 8.0/10
Quality Score: 7.1/10
Search Score: 7.4/10

Site Score: 7.7/10

getextra worked with Elite Care Solutions to develop a website that they could manage and update in house, the primary objective was to support their sales activity and encourage online enquiries. Elite Care Solutions provide care support in and around the North Lincolnshire area they are CSCI registered and a preferred supplier to the North Lincs Council.

SiteRay Results

Accessibility Score: 8.3/10
Content Score: 7.1/10
Quality Score: 7.0/10
Search Score: 6.9/10

Site Score: 7.2/10

Thank you to everyone that we met at the recent WoldsExpo held at Bridlington Spa a couple of weeks ago. The Expo was a great opportunity to meet many SME’s throughout the East Riding and North Yorkshire.

getextra offered a everyone’s a winner prize draw throughout the event, with each company receiving a Free SEO report worth over £200. The first prise of £500 worth of free SEO was won by RAM mobile, the results of this work will be published on this site so please check back to monitor the progress being made.

getextra would like to extend our Free SEO offer to our on-line visitors throughout November please send your contact details and website address to free@getextra.co.uk and we will aim to return your report within 48hours.