A easy to read review of IAB and PricewaterhouseCoopers recent AdSpend report. Highlighting the benefits of advertising online and provide some helpful advice for new advertisers.

A famous quote by William Lever stated that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” If old Bill was around today he would be astonished by the measurability of Internet [...]

Marketing Week have an interesting article “Social networking sites search for right revenue model” regarding the internet’s largest social networking website struggling to monetise their popularity. Web 2.0 sites such as Facebook, YouTube and Bebo are growing in popularity a [...]

The latest market report highlights that marketing budgets have been cut by the largest percentage since 9/11 in 2001. Online advertising again went against the flow of traditional media with another small increase throughout Q2 of 2008. Although this was [...]