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Internet marketing avoids the credit crunch

A recent report published by the IAB and PricewaterhouseCoopers demonstrates the strength of the internet advertising market. As more people spend more time online advertisers are still enjoying the benefits of targeting their potential customers with innovative methods online. Search marketing is still the giant of the online marketing sector accounting for almost 60% of…

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Internet Marketing, solution for William Lever?

A famous quote by William Lever stated that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” If old Bill was around today he would be astonished by the measurability of Internet marketing. With internet marketing you can measure each element of an integrated online campaign for…

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Social Network Marketing

Marketing Week have an interesting article “Social networking sites search for right revenue model” regarding the internet’s largest social networking website struggling to monetise their popularity. Web 2.0 sites such as Facebook, YouTube and Bebo are growing in popularity a recent study by Hitwise highlighted the fact that more people are now searching for social…

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Q2 Online Advertising Report

The latest market report highlights that marketing budgets have been cut by the largest percentage since 9/11 in 2001. Online advertising again went against the flow of traditional media with another small increase throughout Q2 of 2008. Although this was the smallest increase in over 5 years it will provide some indication of the growing…

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