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UK internet worth £100bn

Google have commissioned a research paper that says the internet is worth £100bn to the UK economy. The study also tells us that the internet accounts for 7.2% of the UK’s GDP. The famous Boston Consulting Group said if the internet was an economic sector it would be the UK’s 5th largest sector, this would…

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Interflora vs M&S Google AdWords Challenge

It should be interesting at the High Court in London today when the Worlds leading flower delivery company take on Marks and Spencer over their use of the keyword “interflora” within their Google AdWords Campaign. Google changed the rules on trademark advertising a couple of years ago and this case will be a great test…

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Google Instant Search, What does it mean for you?

Google Instant Search is the Search giants biggest change to it’s highly successful search product EVER. Google Caffeine was launched last year and saw some major changes to how Google measure the relevancy of a website for individual keywords, as website optimisers have adjusted to some of the changes incorporated within Google Caffeine the goal posts have been moved again with Google Instant…

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Google Instant, how will this effect AdWords?

Google has now launched Google Instant Search throughout the UK when you are signed into your Google Account, the system is being trialled using this method prior to a global roll-out. I’m writing these Blog posts to look at how this may effect your business and will be running a number of Seminars throughout East Yorkshire over the next…

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AdWords Certified Partner

At the start of June Getextra achieved the new Google AdWords Certified Partner status highlighting our commitment to maintaining a high level of knowledge and understanding within internet marketing and in particular search marketing. You can view our official Google AdWords Partner page here Getextra using Google’s Partner Search Tool it looks as though Getextra…

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Technology For Marketing & Advertising 2010

This past year has been a quick one, next week is the Technology For Marketing & Advertising show once again in Earls court. I have attended this show for the past 4 years and find it very interesting and learn a tremendous amount regarding internet marketing strategy, future trends to watch out for and the…

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Glitch for Flickr

Stewart Butterfield one of Flickr’s co-founders have unveiled a new multiplayer online game called Glitch. Due to be launched this autumn gamers will collaborate to solve puzzles in a 2d environment set in the future. Buterfield has said the game will be free to play with revenue generated from selling premium accounts and virtual items.…

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Social networking witch-hunt

British Airways have suspended 15 members of cabin crew after they made “inppropriate postings” made on their unions Facebook page. Unite replied saying it would not tolerate “intimidation of staff” and they will “vigorously defend its members”. This story just reminds us of the impact of social networking and also the importance of getting it…

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Google officially the UK’s Superbrand

The latest Superbrand report positions Google as the UK’s top consumer brand for the first time overtaking Microsoft and Mercedes Benz for the title. The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however…

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