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The internet is almost full!

Is it estimated that by November 2011 the internet will be full as we exhaust the number of IPv4 addresses on the internet. An IPv4 address consists of four numbers between 0-255 which equates to 4.3 unique combinations just under 5% of these are still available. The start of IPv6, IPv6 uses a new system…

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Should my site start with www.

Should my site start with www. and if it doesn’t will it make a difference? When you set up your domain you need to make sure that the www. and the non www. version of your site points to the same location, you can do this via a 301 redirect which is normally done automatically…

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Double Dip Recession, Peter’s Story

Peter was never the most academic child at school however, when he left and started work at the local factory his hard work was rewarded. After working for the same company for over 20years the recession hit and all the members of staff were offered an attractive redundancy scheme. The timing couldn’t be better for…

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Google v Facebook

In the latest chapter of the Google v Facebook battle Facebook has admitted hiring a ‘dirty tricks’ PR firm to smear Google and promote fears that it compromised users’ privacy. It was inevitable these two giants were going to clash as both rely heavily on advertising revenue. Google is the Worlds largest advertising company and…

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Online marketing, new yellow pages

We have just had a copy of the latest edition of the Yellow Pages delivered and it has a great line under the logo “New look, New content, New handy size”. The yellow pages used to be the cornerstone of many local advertising budget, to be honest it was one of the most effective methods…

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Interesting interview with Matt Cutts, Head of Google’s Web Spam Team

This interview was recorded last week to highlight the changes they have made to the Google Algorithm regarding content farms and “lower quality or shallow content sites” quite a short interview but nice to hear a human voice within Google. Below is a transcript of the chat BOB GARFIELD: The Google engineer David Segal referred…

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Google Facebook and everything in between

Still at the TFMA expo at earls court London, and currently sat waiting to hear from Stephen Haines from Facebook. So far from the sessions I’ve been to over the last couple of days we can see that digital marketing is about to move forward once again with a major leap. Mobile and social with…

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New Online Marketing Regulation

As from the 1st March 2011 the ASA will oversee the content of online advertising including webpage content and advertising on 3rd party websites such as Google (AdWords), Facebook and Twitter. From the 1st March online marketing will need to follow the non-broadcast advertising rules set out in the CAP Code From the 1st Feb…

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Social Media Advertising

Market firm eMarketer has predicated that Twitter will generate around $150 million in advertising revenue in 2011 mainly from within the US. eMarketer also predicted this  figure to reach $250 million next year through increased use of ‘promoted Tweets’ that were introduced in 2010. Despite this growth, the figure is dwarfed by fellow social networking…

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